Something for companies not only
What would a company be without business cards, leaflets or other printed articles? Well - the role of the printing industry on the market is still very large, and recently more and more. After all, it's hard for an enterprise that does not have its own leaflets or posters. These companies often outdo each other in offers and offer lower and lower prices, mainly for small businesses. This does not mean that it is a failing industry, there is still a lot of potential in the printing companies and those that provide them with materials. Now, the printing services are so accessible that even one-man companies can easily afford to regularly buy printed materials.
Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Low Cost Prints
Printing labels for various types of products has grown significantly in recent times. Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate. Of course, large outlays are still cheaper, but this difference is not as big as a few years ago.
The potential market for low-cost prints is small, local companies producing small quantities of goods. Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests. In addition, we have producers of honey, preserves and organic food, where the demand is rather small expenditure labels.